DANNY BOND
FEAT. WILL BANK
We came up with the idea to make a song with Danny Bond,
a popular singer and rapper trans woman from the northeast
region of Brazil. The song emphasized how the Will Bank Card provides her the freedom to have fun and pursue her desires,
totally p*ssy power lyrics.
We made a music video for the song exclusively for social media, showcasing what the digital world of the Will Bank would look like. The song and the video received such a positive response from people, that the song was eventually added to Spotify and Danny Bond became the face of the brand.
As mentioned earlier, Danny Bond was the first black trans woman in Brazil to represent a bank.
GOOD MORNING,
VERONICAS
A campaign to promote a Netflix series that became a warning service against domestic violence.
For the launch of the Brazilian Netflix series "Good Morning, Veronica", we decided to go beyond a traditional promo campaign. Instead, we created a way to reach women who are victims of domestic violence.
By working with influencers, we took over various Instagram communication channels and shared our message using scenes from the series.
Showing that when advertising meets entertainment, it can do more than sell, it can help society.
MOTOROLA G-STYLUS
This isn’t just a regular product film, this a product film with real stories.
For the launch of Motorola G-stylus, we selected three artists who use their work for a greater good, sending an important message: Alma Negrot, a makeup artist and performer who breaks the barriers of makeup and conservatism.
Nina Satie, an illustrator who represents in her art the beauty and power of black women.
And Kauê Lentini, a chef who cares about the origin and the whole cycle of the food he makes.
I am happy to be able to put such incredible artists in a global campaign, valuing their work and showing it to the whole world.
#FOMEDEMC
This client everyone knows, doesn't need extra explanation.
I had the opportunity to help this campaign with the creation
of their new concept and tagline. #FomedeMc means: hungry
of Mc Donalds. The inspiration for this concept was my family. Between us, were super common to say that we weren't hungry for any burger, but hungry for Mc Donald's burgers.
A popular way to put the brand, again, literally at Brazilians mouth.
We also wanted to bring “food porn” for the brand, play with
the petit appeal.
HANDLE WITH CARE
The advancement of human actions is driving species toward extinction at an alarming rate, threatening biodiversity and putting this fragile balance at risk. Only in Brazil, more than 3,000 species of flora and 1,000 of fauna are under threat of extinction.
Greenpeace wants people aware of the fragile situation of biodiversity. So, we created a print campaign in which people
can feel the fragility of animals' and plants' life in their own hands.
The prints were made thinking about the final objective, which was the feeling of fragility when touched, and most importantly, with eco-friendly paper and ink.
BONAFONT NEW BOTTLE
A 100% recycled bottle, with no label, to show that sustainability doesn't have to be boring.
To launch the new Bonafont bottle, we created a musical film
that shows what life is like for those who care about the future of the world and want to live in a lighter way.
In addition, we took advantage of the biggest creativity festival in Brazil and created a new award, the "Leve Estrela".
A 100% recycled award, made with the bottles used during the festival.
To compete, you just needed to use our Instagram filter in the most creative way possible. The best was chosen by a jury of professionals in the advertising market.
LULLABEAT
A cloud-shaped pillow that plays the mother’s heartbeat, bringing comfort to the baby even when she’s away.
Studies show that a mother’s heartbeat is one of the most comforting sounds for a baby, helping them feel safe and fall asleep more easily. But after maternity leave, these moments become harder to share.
That’s why, this Mother’s Day, we created a special way to keep moms and babies connected, even from a distance.
LOST GLOVES
When lost gloves find new hands, and a new purpose: to warm those in need.
Lost Gloves is project that gives a new opportunity to gloves that had been lost on the streets, so they can go back to warm those in need. Was a challenge and also fun to made it. Enjoy.