DANNY BOND
FEAT. WILL BANK
We came up with the idea to make a song with Danny Bond,
a popular singer and rapper, a trans woman from the northeast
region of Brazil. The song emphasized how the Will Bank Card provides her the freedom to have fun and pursue her desires,
totally p*ssy power lyrics.
We made a music video for the song, exclusively for social media, showcasing what the Will Bank's digital world would look like. The song and video received such a positive response that the song was eventually added to Spotify, and Danny Bond became the face of the brand.
As mentioned earlier, Danny Bond was the first black trans woman in Brazil to represent a bank.
GOOD MORNING,
VERONICAS
A campaign to promote a Netflix series that became a warning service against domestic violence.
For the launch of the Brazilian Netflix series "Good Morning, Veronica", we decided to go beyond a traditional promo campaign. Instead, we created a way to reach women who are victims of domestic violence.
By working with influencers, we took over several Instagram accounts and shared our message through scenes from the series.
Showing that when advertising meets entertainment, it can do more than sell, it can help society.
PERSIL ICONIC
For years, laundry advertising has been stuck in the same cycle: lab coats, stain tests, and predictable before-and-after demos.
But Persil wanted to move the category forward.
So we created a new brand platform built around one powerful shift: Persil doesn’t just clean what you wear. It gives you the confidence to face what’s ahead.
The campaign unfolds in a premium visual world, where performance is expressed through movement, attitude, and emotion. Instead of leaning on technical demos, it lets the feeling shine through, in the way clothes look, move, and give people that little extra something.
MOTOROLA G-STYLUS
This isn’t just a regular product film, this is a product film with real stories.
For the launch of Motorola G-Stylus, we selected three artists who use their work for the greater good, sending an important message: Alma Negrot, a makeup artist and performer who breaks down barriers in makeup and conservatism.
Nina Satie, an illustrator who represents the beauty and power of black women in her art.
And Kauê Lentini, a chef who cares about the origin and the whole cycle of the food he makes.
I am happy to be able to put such incredible artists in a global campaign, valuing their work and showing it to the whole world.
#FOMEDEMC
This client everyone knows doesn't need extra explanation.
I had the opportunity to help this campaign with the creation
of their new concept and tagline. #FomedeMc means: hungry
for McDonald's. The inspiration for this concept was my family. Between us, it was super common to say that we weren't hungry for any burger, but hungry for McDonald's burgers.
A popular way to put the brand, again, literally in Brazilians' mouths.
We also wanted to bring “food porn” for the brand, play with
the petit appeal.
HANDLE WITH CARE
The advancement of human actions is driving species toward extinction at an alarming rate, threatening biodiversity and putting this fragile balance at risk. Only in Brazil are more than 3,000 species of flora and 1,000 of fauna under threat of extinction.
Greenpeace wants people to be aware of the fragile situation of biodiversity. So, we created a print campaign in which people
can feel the fragility of animals' and plants' lives in their own hands.
The prints were made with the final objective in mind: a feeling of fragility when touched and, most importantly, the use of eco-friendly paper and ink.
BONAFONT NEW BOTTLE
A 100% recycled bottle, with no label, to show that sustainability doesn't have to be boring.
To launch the new Bonafont bottle, we created a musical film
that shows what life is like for those who care about the world's future and want to live more lightly.
In addition, we took advantage of Brazil's largest creativity festival and created a new award, the "Leve Estrela".
A 100% recycled award made from bottles used during the festival.
To compete, you just needed to use our Instagram filter as creatively as possible. The best was chosen by a jury of advertising professionals.
LULLABEAT
A cloud-shaped pillow that plays the mother’s heartbeat, bringing comfort to the baby even when she’s away.
Studies show that a mother’s heartbeat is one of the most comforting sounds for a baby, helping them feel safe and fall asleep more easily. But after maternity leave, these moments become harder to share.
That’s why this Mother’s Day, we created a special way to keep moms and babies connected, even from a distance.
LOST GLOVES
When lost gloves find new hands, and a new purpose: to warm those in need.
Lost Gloves is a project that gives new life to gloves lost on the streets, so they can continue warming those in need. It was a challenge and also fun to make. Enjoy.
OLHAR INDISCRETO / LADY VOYEUR
Lady Voyeur is a Brazilian miniseries for which I helped develop the show’s title treatment, key art, positioning, tagline, teaser, and launch campaign for its Netflix premiere.
The tagline uses a familiar, universal phrase (Love at first sight) with a small twist, shifting the focus from love to the obsession that drives the characters.