Let me explain for “gringo” folks this idea:
The bar owners in Brazil are experts at naming an establishment with style. Ypióca, the oldest cachaça brand in Brazil, wants to value this unique and so Brazilian skill.
With that in mind, we created a promotion to choose the 3 most creative bar names in Brazil. Ypióca's spokesmen selected, voted and picked the 3 winners.
The bar owners won the entire brand product line and a bar makeover, with a new logo, menus, tables, chairs and decoration.
After all, the best names deserve the best look.