Will Bank is a Brazilian fintech and the first bank in Brazil to use a trans Woman as the face of their brand. Yeah, we did it.

We came up with the idea to make a song with Danny Bond, a popular singer and rapper trans woman from the northeast region of Brazil. The song emphasized how the Will Bank Card provides her the freedom to have fun and pursue her desires, totally p*ssy power lyrics.

We made a music video for the song exclusively for social media, showcasing what the digital world of the Will Bank would look like. The song and the video received such a positive response from people, that the song was eventually added to Spotify and Danny Bond became the face of the brand. 

As mentioned earlier, Danny Bond was the first black trans woman in Brazil to represent a bank.

What I did: Idea, concept, script, music lyric and copy

Alice is a health tech that works with disease prevention, taking care of the health of its clients . To show that the number of hospitals in their network had increased we decided to use those who are always taking care of their humans: dogs. In addition to the film, the campaign featured posts on social media, a filter for Instagram stories and a doghouse that still in Alice's main clinic.

What I did: Idea, script and tagline

To launch the new Bonafont bottle, without labels and 100% recycled, we created a musical film that shows what life is like for those who care about the future of the world and want to live in a lighter way.

In addition, we took advantage of the biggest creativity festival in Brazil and created a new award, the "Leve Estrela". A 100% recycled award, made with the bottles used during the festival.
To compete, you just needed to use our Instagram filter in the most creative way possible. The best was chosen by a jury of professionals in the advertising market.

What I did: Idea, concept, script, music lyric and copy

This is Lost Gloves. A project that gives a new opportunity to gloves that had been lost on the streets, so they can go back to warm those in need. Was a challenge and also fun to made it. Enjoy.

What I did: Idea, concept, copy, stop motion and photos

This client everyone knows, doesn't need extra explanation.

I had the opportunity to help this campaign with the creation of their new concept and tagline. #FomedeMc means: hungry of Mc Donalds. The inspiration for this concept was my family. Between us, were super common to say that we weren't hungry for any burger, but hungry for Mc Donald's burgers.

A popular way to put the brand, again, literally at Brazilians mouth.

We also wanted to bring “food porn” for the brand, play with the petit appeal.

What I did: Concept and tagline

The advancement of human actions is driving species toward extinction at an alarming rate, threatening biodiversity and putting this fragile balance at risk. Only in Brazil, more than 3,000 species of flora and 1,000 of fauna are under threat of extinction.

Greenpeace wants people aware of the fragile situation of biodiversity. So, we created a print campaign in which people can feel the fragility of animals' and plants' life in their own hands. 

The prints were made thinking about the final objective, which was the feeling of fragility when touched, and most importantly, with eco-friendly paper and ink.

What I did: Idea, concept and copy

This project was a new and amazing experience that I have the pleasure to participate. MESA, put together a lot of professionals to help create a new brand: GAL, a beauty salons chain.

Gal was just an idea of passionate young investors that we helped become a structured brand, with visual identity, concept and storytelling.

What I did: concept, copy, brand name, voice tone and more.

This isn’t just a regular product film, this a product film with real stories. For the launch of Motorola G-stylus, we selected three artists who use their work for a greater good, sending an important message:

Alma Negrot, a makeup artist and performer who breaks the barriers of makeup and conservatism.

Nina Satie, an illustrator who represents in her art the beauty and power of black women.

And Kauê Lentini, a chef who cares about the origin and the whole cycle of the food he makes.

I am happy to be able to put such incredible artists in a global campaign, valuing their work and showing it to the whole world.

Fun fact: my hand was used in the film. Seconds of hand fame, baby.

What I did: Script, casting and production assistance

Let me explain for “gringo” folks this idea:

The bar owners in Brazil are experts at naming an establishment with style. Ypióca, the oldest cachaça brand in Brazil, wants to value this unique and so Brazilian skill.

With that in mind, we created a promotion to choose the 3 most creative bar names in Brazil. Ypióca's spokesmen selected, voted and picked the 3 winners.

The bar owners won the entire brand product line and a bar makeover, with a new logo, menus, tables, chairs and decoration.

After all, the best names deserve the best look.

The campaign was a successful case in the use of media on Facebook.

Read in portuguese here: Facebook Case

What I did: Idea, concept and copy